Last weekend I had the opportunity to attend the largest fashion and beauty tradeshow event on the East Coast, Emiliani Enterprises hosted their 2012 BeautyExpo, RUNWAY V. 

The event was held at the NJ Convention and Expo Center in Edison, NJ. The VIP opening night ceremony was held on Saturday, October 20th from 6:30-11pm and the Beauty Expo will began on Sunday, October 21st - Monday, October 22nd from 9am-5pm.

Some event highlights will included a tribute to Vidal Sassoon, a 100ft runway show event featuring top designers & stylists, and an exhibitor display of Ri Ci Curls - a five product hair line targeted specifically for women with curly hair founded by Ricky Pennisi.

Successful salon owner and stylist Ricky Pennisi, the founder of RI CI 
products, has specialized in curly hair since 1995. Ricky recognized the need to develop cutting techniques and products uniquely designed for his curly-haired clients. 

Knowing that the challenges presented by curly hair is unique to each client, Ricky set out to develop a product line with the ability to achieve beautiful curls each and every time while keeping the range of products simple and easy to understand. Ricky developed formulations utilizing the best available ingredients and testing the products on his most challenging curly-haired clientele.

My daughter and I were able to get consultations and our hair styled at the show by Ricky Pennisi himself! Up until attending the show I had never heard of RI CI Curls. It gave my hair so much moisture, definition and shine. The best part is that it gives you the wet/ gelled hair look with out the damage or that hard crunchy texture. I also love hat my hair was still looking great, practically the same definition 3 to 4 days after having it styled.

The products used on both my daughter and I were the products that come in the "Styling Kit" which are:  (1) 16oz. Splash Shampoo, (1) 16oz. Drench Conditioner, (1) 8oz. Thirsty Styling Gel, (1) 8oz. Memory Setting Spray and (1) 3oz. Velvet Serum. Click to read detailed product ingredients. Between the products and the RI CI Styling Steps my hair has never looked better! I cannot say anything more positive about these products other than I love them!

After having had my hair styled it was my daughters turn and she gladly agreed. Like me she tends to have tons of shrinkage and the products seemed to help a tad. Also my main problem with her hair is it flattening in the back when she sits in the car seat. I noticed the curls kept their shape, definition and bounce all I had to do was fluff it a bit with my fingers and it looked great.