The event was held at the NJ Convention and Expo Center in Edison, NJ. The VIP opening night ceremony was held on Saturday, October 20th from 6:30-11pm and the Beauty Expo will began on Sunday, October 21st - Monday, October 22nd from 9am-5pm.
Some event highlights will included a tribute to Vidal Sassoon, a 100ft runway show event featuring top designers & stylists, and an exhibitor display of Ri Ci Curls - a five product hair line targeted specifically for women with curly hair founded by Ricky Pennisi.
Successful salon owner and stylist Ricky Pennisi, the founder of RI CI
products, has specialized in curly hair since 1995. Ricky recognized the need to develop cutting techniques and products uniquely designed for his curly-haired clients.
Knowing that the challenges presented by curly hair is unique to each client, Ricky set out to develop a product line with the ability to achieve beautiful curls each and every time while keeping the range of products simple and easy to understand. Ricky developed formulations utilizing the best available ingredients and testing the products on his most challenging curly-haired clientele.