‘Epic’, ‘Holy Grail’, ‘Curls Unleashed Slayed.’ … These are quotes taken from blog posts, product reviews, the media and guests following Texture Media/NaturallyCurly.com produced events unveiling Curls Unleashed by Organic Root Stimulator last week in New York. The product line was conceived for naturalistas who embrace the brand’s mantra: ‘nature got it right the first time.’ And, nearly 1,000 naturalistas and tastemakers did just that: embraced the mantra - and all things Curls Unleashed - with love!
All were eager to applaud the new naturals from ORS and their comprehensive line which offers moisture, curl-definition and styling aids within its seven-item range as demonstrated Thursday at the Carlton Hotel meet up product launch. Hosted by Texture Media/Naturally Curly and Taren Guy (You Tube celebrity Taren916) and graced by special guest bloggers, Afrobella, Kim Coles and Dr. Goddess, the event stimulated buzz, excitement that helped lead into the runway event Saturday.
At Saturday's Texture on the Runway event held at the popular SoHo City Winery, texture-creativity was spearheaded by Dr. Reginald Mitchell, Director of Education for Curls Unleashed. The team ‘slayed’ the runway, per Afrobella, natural beauty blogger and Curls Unleashed special guest. Curls Unleashed also hosted Corynne L. Corbett, Essence Beauty Director; Kim Coles; Felicia Leatherwood, celebrity natural hairstylist; Kim Ellis, aka Dr. Goddess; along with Namasté Co-Founder Denise B. Gardner; Vice-President of Marketing Venetta M. Coley; and GBL Sales President Germaine Bolds-Leftridge. Curls Unleashed showcased styles on a diversity of hair textures and types. Renowned educator Dr. Mitchell, aka Dr. Hair, says ‘hair has three textures and three types,’ and Curls Unleashed serves all, even the kinkiest, with a unique blend of the best nature offers, so hair can be ‘free at last!’ The enthusiasm in the standing room only crowd, evidenced by unparalleled cheers, could not be contained due to the relevance, energy and newness Curls Unleashed brought.
The naturalista-freeing concept, consumer insights and careful comparative product research amongst 1,000 panelists, all came under the management of a cross-functional team within the parent company, Namasté Laboratories, a Dabur International company. With product integrity and consumer-relevance at the core of Namasté/Organic Root Stimulator’s vision, the Curls Unleashed secret is in the blend of key naturals, coconut oil, shea butter, sweet almond oil, lemon balm, honey and green tea extract...no SD alcohol, parabens nor mineral oil. Hair-specialists in attendance were especially impressed that the line was developed by ‘sister scientist,’ a nickname coined by Dr. Goddess. The sister scientist is chemical engineer Associate Director of Research & Development Erica Douglas. The new brand’s Senior Marketing Manager, Ursula Tatum wrapped it up in her comment, ‘from the focus groups to the lab to the runway, it is amazing to see the entire team’s efforts come into fruition…we are so grateful to all who contributed so much.’
Curls Unleashed™ from the leaders and experts in ethnic hair, Organic Root Stimulator®, is available at Sally Beauty and Walgreens nationally at a suggested retail of $9.99 - $14.99.
More information can be found at www.curlsunleashed.com, on Twitter at @Curls_Unleashed and on Facebook.com/CurlsUnleashed. Also, E-mail us at customerservice@organicrootstimulator or call at 1-888-766-8784, 1-888-ROOTSTIM.