In addition, for the first time ever, consumers can touch the box to release the scent before they purchase. This is good news for retailers too! This unique “try me”
feature is made possible by Celessence™ Technologies, a microencapsulation delivery system that allows for effective scent infusion in print and textiles. With a light touch a top of the package, consumers can sample fragrances without cumbersome testers. Scratch and Sniff 2.0! I wonder if this means that Smellovision is one step closer?! Speaking of packaging how adorable is it? The Bitty Betty's are secure in these plastic tubes which hold snugly in place.
Which Betty are you? I'm Liberty!
Betty: Betty is flirty and fun! She is always sure to have her red lipstick and a dirty mouth to bring a little fun to the party.
Betty’s scent is composed of orange citrus and white tea-leaves with hints of jasmine, rose petals and musk.
Rita: A fierce warrior, with fiery hair to match, Rita is always boosting the moral of others, and is a master of the baton act!
Rita’s scent is notably Italian bergamot with the subtle aromas of rose, violet, and wood.
Liberty: Liberty is a classic beauty that sails the high seas with a smile.
Liberty’s scent is composed mainly of Mediterranean and citrus with subtle hints of florals throughout the scent profile.
Cindy: Cindy is a true cowgirl who enjoys square dancing, BBQ and rolling in the hay!
Cindy’s scent is primarily citrus including
passion fruit and berries with undertones that include magnolia freesia, cedar wood and amber.